Building in Public

The missing piece is how

We're building the playbook for boutique hotels to fill their rooms with group bookings — using AI tools that already exist.

25
Prospects Found
17
Teachers Profiled
1
Day to Build
01 — The Problem

Boutique hotels don't need another platform

Small, character-driven hotels compete on soul — not price, not volume. Their best guests aren't solo travelers scrolling Booking.com. They're yoga teachers who bring 15 students every October. Writing workshop leaders who need a quiet mountain house for a week. Photography tour guides looking for the next undiscovered coast.

One relationship with the right organizer fills a week. But most hotel owners have no idea these people exist, let alone how to find and reach them.

"The tools already exist. The missing piece is how."

AI can research organizers in any niche, build prospect databases with deep intel, write personalized outreach, and track everything. The technology is here. What's missing is the playbook — the step-by-step process that turns a boutique hotel owner's afternoon into 25 warm leads.

We're building that playbook by doing it ourselves first.

02 — Case Study #1

Hakoni House

A family-run eco-tourism hotel nestled in the Kaçkar Mountains of Turkey's Eastern Black Sea coast. Stone and wood architecture, organic gardens, vegetarian and pescatarian cuisine served by candlelight. Open April through December.

Hakoni already hosts yoga groups. We started there — finding every yoga retreat organizer who already runs retreats in Turkey, building their profiles, and creating a personalized outreach system to introduce Hakoni as their next venue.

Hakoni House

Findikli, Rize — Eastern Black Sea, Turkey

Eco-tourism and sustainable travel hotel in the Kaçkar Mountains. Stone-wood architecture surrounded by tea gardens, hazelnut groves, and mountain trails. An undiscovered alternative to Turkey's southwest coast.

Pricing
€160/person/day
Includes
Breakfast, lunch, dinner
Season
April – December
Best For Groups
Spring & Late Autumn
03 — Progress

The journey so far

Day 1 — March 23, 2026
Research & Discovery
Analyzed Hakoni House — website, brand identity, pricing, unique selling points. Identified yoga retreats as the first target niche based on existing guest history.
Day 1 — March 23, 2026
Prospect Database Built
Researched and profiled 25 organizations across 3 tiers. Found 14 yoga retreat organizers already running Turkey retreats, 6 European organizers who could add Turkey, and 5 listing platforms.
25 prospects 15 direct emails 14 Turkey-active
Day 1 — March 23, 2026
Teacher Contact Database
Built a separate database of 17 yoga teachers with emails, social media, specialties, and Turkey retreat history. 13 of 17 have direct Turkey experience.
17 teachers 13 with Turkey exp.
Day 1 — March 23, 2026
Outreach Materials Created
3-email outreach sequence written. Retreat host package designed as a branded one-pager. 3-sheet CRM tracker with organization profiles, teacher contacts, and outreach status.
Day 2 — March 24, 2026
First Outreach Sent
Personalizing Email 1 for top Tier 1 prospects — organizers who already run retreats in Turkey and have direct email addresses.
Coming Soon
First Response
Tracking responses, following up with the retreat package, and scheduling intro calls with interested organizers.
Coming Soon
First Booking
The moment a retreat organizer confirms Hakoni House as their venue. That's when this stops being an experiment and becomes a playbook.
Next Phase
Beyond Yoga
Repeat the process for a second niche — writing workshops, photography tours, or corporate offsites. Proving the playbook works across categories.
04 — The Playbook

One hotel, one niche at a time

Yoga retreats are the beginning. The same process works for any niche where organizers bring groups to interesting places. Once we prove the playbook with Hakoni, any boutique hotel can follow the same steps.

Yoga Retreats Active — Case Study #1
Writing Workshops Planned
Photography Tours Planned
Corporate Offsites Planned
Artist Residencies Planned
Wellness & Detox Planned

The golden rule

This isn't about the AI. It's about the result. A family hotel in the mountains had empty weeks. One afternoon later: 25 warm leads, personalized outreach, and a system that any hotel owner can follow. That's the product.